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With more than 400,000 possible smells in the world, it's not surprising there is no one odor that's universally loved or loathed. Scent marketing holds enormous promise.
"We now know scent can be used to help people lose weight, buy more, improve their sleep, and reduce pain," says Dr. Alan Hirsch, the head of the Smell & Taste Treatment and Research Foundation in Chicago.
Marketing teams have been utilizing the power of smell to create a stronger bond with customers for decades, perhaps centuries. It’s a scientific fact that different scents stimulate different types of emotions; 75% of all emotions are due to our sense of smell.
Fragrance plays an important role in accentuating the equity of a brand and establishes itself as an indicator of the brand’s overall quality and performance.
For example, scent is the second most important driver of purchase in personal care. Similarly, two out of five consumers use the smell of their laundry as a proof of overall quality of cleaning and stain removal.
Furthermore, our recognition of smell is immediate. This means that smells can provoke instant reactions in our brain
What emotions do you want your guests to feel when they stay at your hotel? What memories do you want them to create? Using scent marketing, you can create a welcoming environment that will instantly make your guests feel relaxed, joyous, and comfortable.
In a work environment, ambient scenting can create a pleasant environment by subconsciously reducing stress, eliciting positive moods, and as a result, build camaraderie and increase employee performance.
In creating a successful event, designers play special attention in appealing to all of our senses. Smell is the most powerful tool we have to invoke feelings of joy, and is more closely linked to memory than all other senses. Give them a night to remember.
Customers buy vehicles to make a statement, but before the actual purchase is made, the showroom environment can heavily influence the decision. Custom scents can create a memorable and trustworthy atmosphere for customers.
The experience of shopping is more than just a few clicks on a desktop computer or a mobile device. As a retailer, your customers’ experience inside your store should be one of your top priorities and scent marketing is a limitless resource that can set your brand apart.
Customers come to spas to unwind, release the stress of their daily hassles, and feel rejuvenated. There are as many psychological benefits in the services offered in spa salons as there are physical ones.
People come to medical and dental clinics to address health concerns. As such, feelings of anxiety are extremely common in such facilities. That’s why it is all the more crucial to create an environment where patients can feel as relaxed, safe, and comfortable as possible.
Elevate your guests’ culinary experience by complementing your food environment with just a hint of scent. Our team of experts can help you select the right combination of oils to suit your cuisine and atmosphere and help stimulate appetite.
A fitness facility is a place for physical and emotional well-being. Help your guests feel motivated by creating an environment that not only offers them the necessary physical equipment, but evokes such emotions as determination, happiness, and satisfaction.
Essence360 can help you unleash the power of scent marketing in your properties and open houses so you can increase profits, while significantly improving guests’ experience.