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    Sweet Smell of Success

    Sweet Smell of Success

    Scents can influence people's emotions, so they have the potential to affect consumer behavior.

    A study run by Nike showed that adding scents to their stores increased intent to purchase by 80%.

    As online retailers continue to dominate sales, scent marketing has become a way for brick-and-mortar stores to enhance the shopping experience and boost sales.

    Scentual Experience

    Scentual Experience

    Scent marketing is used to trigger a certain emotion in potential customers, subtly encouraging them to not only incorporate a scent into their brand identity, but also to spend more time in their stores or places of business.

    This allows you to improve the customer experience, all the while creating positive memories with those scents that will keep them coming back to the product or service, creating brand loyalty.