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    Scents of Smell

    Scents of Smell

    Hotelier Academy calls Hotel Scent Marketing: "THE NEW MAJOR TREND REGARDING THE TRAVELLERS’ EXPERIENCE".

    What is your hotel’s brand?

    Elegant and understated? Classic and luxurious? Funky and upbeat?

    Every business has its own brand identity, communicated through interior design, style, sounds, fabrics, etc. Sense of smell is the most developed one we have. A hotel, more than any other business, must utilize this sense to achieve the most recognizable experience for guests.

    Unique Scent

    Unique Scent

    The sense of smell is linked to memory and can be a powerful tool in communicating the brand story – whether you wish to invoke a sense of excitement, comfort through familiarity or a sense of luxury or wellbeing, scenting is a highly effective way of establishing your hotel brand.

    Hoteliers are beginning to incorporate this concept into their overall marketing budget, as they understand the ways that scent marketing can increase guest satisfaction and create value-added sales.

    Dollars from Scents

    Dollars from Scents

    In an effort to provide a unique experience for guests, hotels have begun creating custom fragrances, establishing a recognizable Scent that is a reflection of their brand.

    Creating a bespoke scent is an effective way to establish a personal and unique connection with your guests, providing guests with a sense of comfort and familiarity that encourages them to keep coming back.

    LE MANOIR by ESSENCE360, is an example of a custom signature scent, developed exclusively for Manoir St-Sauveur & Manoir Victoria.

    Click here to see Le Manoir at the Spa du Manoir website.