Designers and party planners pay special attention in appealing to all of their guests senses.
Food, decor, music is used to inspire our senses. What about scent?
Scent is the most powerful tool to invoke joy, and is more closely linked to memory than all other senses.
Give them a night to remember with the power of ESSENCE360.
The ability of scent to trigger emotions and memories can be attributed to it entering the brain through the frontal cortex; a feature unique to scent. This property of scent is so powerful that even a vague whiff of vanilla or jasmine can take us back to a fond memory or evoke a strong visual image in our minds.
Known in the industry as “evironmental fragrancing”, scent is used as a powerful tool to help the increase sales and satisfaction. Not only does scent help us remember, feel, and be pleased, but it also provides a way to connect directly with the your guest.
A potpourri of companies have capitalized on scent marketing to attract customers and sell products, including R.H. Macy & Co. Inc., JimmyChoo Ltd., Lane Bryant Inc., and Hallmark Cards Inc.
Slowly but surely, scent marketing is starting to make a stink on the show floor, as more and more exhibitors are following their nose to its powerful potential.
Create unforgettable experiences and events with the power of Essence360. Our Event Scent team will build a plan for you to make the most out of your events.
