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    Scent-sible Events

    Scent-sible Events

    The ability of scent to trigger emotions and memories can be attributed to it entering the brain through the frontal cortex; a feature unique to scent. This property of scent is so powerful that even a vague whiff of vanilla or jasmine can take us back to a fond memory or evoke a strong visual image in our minds.

    Known in the industry as “evironmental fragrancing”, scent is used as a powerful tool to help the increase sales and satisfaction. Not only does scent help us remember, feel, and be pleased, but it also provides a way to connect directly with the your guest.

    Expose Your Scent

    Expose Your Scent

    A potpourri of companies have capitalized on scent marketing to attract customers and sell products, including R.H. Macy & Co. Inc., JimmyChoo Ltd., Lane Bryant Inc., and Hallmark Cards Inc.

    Slowly but surely, scent marketing is starting to make a stink on the show floor, as more and more exhibitors are following their nose to its powerful potential.

    Click here if you have some time to read up on the value added power of scent branding for trade shows and exhibitions.