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New car is one of the most popular smells ever which proves to us the power of scent.
Dealerships need to aromatize their showrooms to disperse specific fragrances into the air which promote feelings of comfort and trust.
Scent marketing, will help a business create a sensory experience. For vehicle dealerships, this sensory experience can increase the time that a customer spends in your showroom. It also expands emotional involvement with the brand and will help to put anxious car buyers at ease.
Showroom design, cleanliness, pleasant music, and courteous staff are excellent but your customers’ experience will not be complete without a custom signature scent unique to your brand.
When customers walk into a showroom, they are looking to find a car that matches their lifestyle, that makes a statement about who they are.
The same must be said for the dealership.
The goal by diffusing scents into a dealership is to convey aspiration, elegance, luxury, freshness, speed, calm, and trust.
Our team of professionals will create a unique signature scent that will entice new customers and evoke positive psychological reactions. Our approach is based on years of experience in the field and successful collaboration with automotive business owners and managers around the world. Unleash the power of scent marketing and increase profits, while improving customer experience and brand loyalty.